Description
In the Chaoshan area, there is a small town that shines with its toy industry
– Chenghai. Here, the booming toy industry has earned it the reputation of
"China's Toy and Gift Capital". In this land full of opportunities and
challenges, there is a toy company that has been working silently for more than
ten years – [Shantou Chenghai District Lidi Toys Store]. It is like a bright
star, witnessing the rise and fall of Chenghai's toy industry, and also writing
its own story.
Shantou Chenghai District Lidi Toys Store was established in 2016, when the
Chenghai toy industry was in the early stages of rapid development. Various toy
brands have sprung up in the market, and the fierce competition is self-evident.
The company's founder [Cai Yanzhi], an entrepreneur with infinite love and
longing for the toy industry, resolutely devoted himself to this vibrant
industry with his keen market insight and decisive decision-making ability.
In the early stage, by participating in exhibitions to develop customers, we
gained the trust and support of customers with products and services, and
brought new customers and orders to the company.
However, the road ahead is not smooth. In the process of the company's
development, many difficulties and challenges have been encountered. Among them,
the biggest challenge is the fluctuation of raw material prices and the increase
in labor costs. In recent years, affected by the international market situation
and the domestic economic environment, the price of raw materials required for
toy production has risen sharply, and labor costs have also continued to
increase, which has brought great pressure to the company's production cost
control. In order to cope with this dilemma, the company has taken a series of
measures. On the one hand, strengthen cooperation with suppliers, establish
long-term and stable cooperative relations, and strive for more favorable
purchase prices; on the other hand, reduce labor costs and improve production
efficiency by optimizing production processes and improving production
automation levels. At the same time, the company has increased its investment in
research and development and developed high value-added products to increase the
profit margin of products.
In addition to responding to market and cost challenges, the company also
actively fulfills its social responsibilities.
After more than ten years of development, the company's products cover
multiple series, including smart toys, pretend toys, remote control toys, etc.,
which are sold well in domestic and foreign markets. In the Chenghai toy
industry, the company has established a good brand image with its excellent
quality, innovative design and good reputation, and has become a leader in the
industry.
Looking back over the past ten years, the development history of Lidi Company
is a history full of struggle and hard work. It has witnessed the rise and
prosperity of Chenghai's toy industry, and has also experienced the ups and
downs of the market. In the future development path, the company will continue
to uphold the concept of "quality first, innovation first, honest management",
continue to innovate, and strive to enhance its core competitiveness. I believe
that with the joint efforts of all employees, the company will surely bloom more
brilliantly in the fertile soil of Chenghai's toy industry, and make greater
contributions to promoting the development of Chenghai's toy industry.
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